Target Audience.

Before creating a promotion package we had to think about what our target audience would like, or the ways in which we could identify our target audience, so that all of our collected material was suitable for us but also us as well. We were always working around the hip-hop/grime genre, due to our artist Jo.EY making a variety of songs before our song system came out we were able to identify what type of audience he already had from his previous songs, and could use that as a base to create a tighter and loyal audience. His main target audience seemed to be from ages 15-24, then having to have a main focus on what they saw as a 'typical' hip-hop video, and using some of those conventions to create our own classic video. The target audience help to mould many things from the music video, to the advert and even the album cover.